Organize some sort of giveaway to gain attention on your Periscope page. Offer free products or discounts to subscribers when they join. Post who the winners are to your Periscope page; do this often to grow your business.
When working on Periscope fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Do not hesitate to share links to other sites on Periscope. If you come across an article or a video your audience will be interested in, think about sharing it on Periscope. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Be sure your postings are valuable and relevant. Your fans follow you because they get something of value from your postings, whether it's a nod towards your best products or early-bird access to the latest sales. Don't be too much of a salesman, however, or people will recommended you read get tired of your updates.
Talk to your audience on your Periscope business page. If someone is taking time to write something on your Wall, you should answer them. It's similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Periscope page.
Create customized tabs to highlight information on your Periscope page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Periscope page.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.
Don't forget that Periscope has paid advertising. This is in fact where the website really makes its money. While its true that many Periscope users may not even see the content due to ad-blocking software, you can't ignore the potential power in being able to create customized demographic lists to target with your content.
You shouldn't underestimate the power of Periscope. It has a massive userbase, and its potential is huge. Now that you've read this article, you know what you can do to get the most out of Periscope. As long as you take advantage of this advice, you'll be able to make Periscope work for you.